04 September 2008

It Takes Five Skywriting Airplanes To Make A Hit Show



Dude, I can't believe it.

90210 (you know the remake of the seminal Beverly Hills, 90210) was a huge hit for The CW.

It was the highest-rated series debut ever for The CW, pulling in almost 5 million viewers.

Somewhere my sister is smiling.

Looks like those five polluting sky-writin' airplanes weren't quite the wasteful un-green marketing effort I thought they were.

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