Tiger Woods, because he has mouths to feed, has entered into an endorsement deal with Gatorade for about $100 million which includes his own line of drinks.
Tiger Woods meets with Kathleen Da Cunha, Gatorade vice president of product development, to explore flavor options for the new Gatorade Tiger subline to be launched in 2008.According to ESPN, this deal brings him that much closer to his lifelong dream of earning $1 billion in endorsements...sorry, I meant breaking Jack Nicklaus's record.
That $1 billion will come in handy if Tiger is going to become the next Mahatma Gandhi (as prophesied by his late father).
Side effect of Gatorade Tiger? It's already making me queasy...
Links:
ESPN Story
Ad Age Story
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