Update 7:Perhaps, most importantly, the television numbers were great.
From Variety:
The first Sunday in November produced some impressive ratings at the major nets...Top program of the day, though, actually began late in the afternoon.
In Nielsen's metered markets, the NFL contest between the undefeated New England Patriots and Indianapolis Colts averaged a monster 22.5 household rating/39 share from 4:15 to 7:27 p.m. ET -- the highest score for an afternoon regular-season NFL game in at least 20 years.
The previous highest overnight rating since 1987 came in 1996 when a Dallas-San Francisco contest on Fox averaged a 22.2/41.
Reliable total-viewer figures won't be released by Nielsen until today, but affiliate-based prelim numbers suggest that the game's final 27 minutes (kicking off primetime) should come in with perhaps a 14 rating in 18-49 and more than 35 million viewers overall.
From MediaPost:
CBS showed off exactly why it could easily get $700,000 and more for a 30-second commercial for its top-drawer Indianapolis Colts-New England Patriots game. The TV event got a massive Nielsen preliminary live-plus-same-day 13.5 rating/33 share among 18-49 viewers. If the numbers keep up, it'll easily become the highest-rated TV show of the season, so far. The game pulled in "American Idol"-like numbers, with 35 million viewers--some 6 million more than the Dallas Cowboys-New England Patriots game of a few weeks ago. It was the highest score for an afternoon regular-season NFL game in at least 20 years.
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